Monetize bouncing visitors with StopBounce

Using Google Analytics on a few of my sites I was able to find out how many people are bouncing from my site. “Bouncing” in case you don’t know, is the term for when someone comes to your page and hits the back button without visiting any other content on your site. Usually this is a fairly large number that would shock most people. I believe the average is somewhere between 20-60%. On one of my sites this number was HUGE. Normally once someone hits the back button they are lost and you’ll never make a cent from them. This is very unfortunate, especially if you got them to your site via a PPC ad. I found a new service which can help you monetize these visitors. StopBounce uses a script you install on your entry pages that you want to harness the bounced visitors. When they leave your site quickly without doing anything else an advertisement is displayed and you make some money. They give you the flexibility to choose which traffic sources will trigger the ads, and also feature channels similar to google adsense.

Some people are dead set against ads like this, but keep in mind that normal visitors (the ones you really care about) would never see these ads. I think this service is a great idea and can help squeeze a little more money out of your site.