Search Engine Competition
Microsoft has been throwing a lot of resources at MSN Search lately. Unfortunately it seems that Google is very entrenched in users minds. Even if MS were to create a search product that was twice as good as Google, people still wouldn’t be very likely to use it just because they don’t like Microsoft. On the other hand, I bet if Apple made their own search engine people would be pulled between it and Google, creating a vortex that could absorb the entire Internet.
Does Google deserve the good reputation it has? Maybe. I bet if they were the ones that made the OS running on your computer you’d probably hate them just as much or more than you hate Microsoft. It could take MS years to change that reputation, if it is even possible. I believe that the xbox has a fairly good rep and a big part of that is that MS did everything they could to keep their name off of the xbox and make it its own brand. Personally I don’t know if anything with MSN in the name is going to make it. A search engine based off a subdomain (search.msn.com) isn’t nearly as catchy as Google. If MS was to spin off their search engine into an entity that looks like an independent company with its own domain they may have a chance.
Anyway, I am looking forward to the battle ahead between MSN Search, Google, and Yahoo! I think the search world is far too dominated by Google and it is bad for everyone. The big G has such a huge influence on web site traffic that sites are being created with that search engine in mind ahead of the users or any other factor.
I don’t think Google will be able to stand alone much longer in the advertising field either. It is only a matter of time until other companies catch up with AdWords/AdSense and Google finds themselves with a huge bite or two taken out of their ad revenue pie.
I look forward to a time where web sites can do well without ranking in Google, and when a single update on a single search engine can’t ruin a person.

